The advantage of advertising into the user can form long-term and subtle effects, while the user can reduce the invasion of personal space is generated by resistance. Relying on powerful 3G technology, advertising can be better placed in development, on the one hand, carriers can SIM card, BFID chips, mobile hardware functional transformation, the client software embedded into other ways to achieve the terminal, so that advertising can through the mobile phone standby screen, desktop wallpaper, shutdown and other means to render the screen. The management system of cell phone jammer contains the detector.
On the other hand, advertisers can phone games, mobile TV, mobile search advertising business for advertising and other new content into. Mobile advertising in the advertising information of interest to different user preferences to be adjusted, from time, place, object focus on other aspects of the advertising push accurate as possible to meet the individual needs of different users, and users to establish a sound database, customer tracking, and then to precision marketing. Specific operations can be divided into the following three stages: obtaining information, initially established customer database. Mobile advertising is characterized by scalability, advertisers can cooperate with operators, to obtain the target customers of the relevant information and establish a customer database. For example, Fractalist cooperation with China Mobile gained Monternet more than 100 million registered users, in a short period of time on the development of mobile marketing has become a leader in the field.
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